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April 28, 2008
Bizarre Signs of Success
Pirated copies and ebay sales - two really bizarre signs of what I'd call success for a project we recently released at Fuel Industries - Fairies and Dragons. Now being handed out in various places throughout the UK and Europe, the interactive McDonalds happy meal toy was probably one of the largest projects I have worked on in terms of sheer team size, and is one of the bigger projects I think to come out of Fuel.
And for the first time, I just realized, I'll be able to go in-store and pick up the happy meal toy from hopefully one of those Alice in wonderland looking London McDonalds -taking the project from one of development to experience. Can't do a European vacation without picking up one of those...
I guess we have two more benchmarks for success now.
Posted by bitch at April 28, 2008 01:29 PM
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